Men’s grooming has hit Boston like a wave. In the past year, several men’s grooming centers have opened their doors, as long-established spas and salons have begun setting aside certain nights and treatments for men only.
Traditional barbershops have begun expanding their services, and shaving cream companies have begun producer fancier, more expensive lotions.
“Guys are really into this,” said Kelly Tarlow, manager of High Street Men’s Grooming Center on Newbury Street in Boston.
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